Interaktywny
Canada – Intelitics secures major Ontario client with Mohegan deal
By Phil - 17 października 2022 r
Intelitics, a leading performance marketing and analytics platform provider, has been chosen by Mohegan Digital Canada to power the user acquisition platform for its PlayFallsview brand in Ontario.
W ramach partnerstwa Intelitics dostarczy swój pakiet produktów premium oparty na danych i najnowocześniejszą platformę, której operator będzie używał do zarządzania wszystkimi działaniami partnerskimi i płatnymi mediami. Obejmuje to monitorowanie kampanii medialnych w czasie rzeczywistym i śledzenie graczy.
Platforma i pakiet produktów umożliwią również partnerom stowarzyszonym PlayFallsview dostęp do danych i analiz w czasie rzeczywistym, a także elastyczne śledzenie pikseli. To z kolei oznacza, że mogą skutecznie zarządzać własnymi kampaniami oraz szybko i łatwo monitorować ich skuteczność.
The deal is Intelitic’s first tier-one partnership in the recently opened Ontario market, a market where the provider believes its platform and product suite can be a game-changer for operators and affiliates alike.
Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are thrilled to have been chosen by Mohegan Digital Canada to drive customer acquisition efforts for PlayFallsview. The operator will undoubtedly be able to leverage its reputation and brand power in the online space and via our platform and suite of products and tools will be able to super-charge its acquisition efforts and achieved unrivalled ROI.
“Ontario is set to be a big market and this deal with Mohegan Digital Canada cements our position as a leading acquisition and retention partner for operators looking to get in on the action and engage players at pace and at scale.”
Richard Roberts, President of Mohegan Digital, added: “We believe the PlayFallsview online casino and sportsbook is well positioned to be a leader in the Ontario digital marketplace. In such a highly competitive market, effective customer acquisition is essential and in Intelitics we have a proven partner whose technologies and tools will allow us to maximise player engagement activity.”
