ZAKŁADY SPORTOWE
US – VSiN, The Sports Betting Network, to join AGA’s Have A Game Plan. Bet Responsibly. campaign
By Phil - 15 grudnia 2022 r
VSiN, The Sports Betting Network, will become the latest broadcaster to join the American Gaming Association’s (AGA) Miej plan gry. Obstawiaj odpowiedzialnie. kampanię usług publicznych.
“As the first sports media company dedicated to providing sports betting news and analysis, we believe that consumer education is core to VSiN’s strategy. We hope that partnering with AGA’s Miej plan gry campaign will further this commitment with dedicated responsible gaming messages,” said VSiN’s General Manager Len Mead.
VSiN will activate the campaign through on-air public service announcements on digital channels, regional sports networks, and national and local radio. This activation complements VSiN owner DraftKings’ commitment to the campaign; in June 2021, the AGA and DraftKings announced a collaboration that marked the first time in the industry that the campaign would be comprehensively rolled out across a national retail sportsbook footprint.
“VSiN pioneered sports betting media and is a go-to source for new and experienced sports bettors alike,” said AGA’s Vice President Strategic Communications and Responsibility Cait DeBaun. “Meeting consumers where they are is critical to consumer education and we’re excited for Miej plan gry to reach VSiN’s highly engaged audience.”
Wprowadzony na rynek w 2019 roku, AGA Miej plan gry campaign unites the broad sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering:
- Ustal budżet i trzymaj się go.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
VSiN will join Miej plan gry’s growing list of media partners, as well as partners across the sports and gaming landscape, including Barstool Sportsbook, BetMGM, betPARX, DraftKings (which acquired VSiN in March 2021), Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, USFL, Vegas Golden Knights and Washington Commanders.
